Home » Accountability » Write your Headline before you Run your Story

Write your Headline before you Run your Story

ethics-in-politics“It seemed like a good idea at the time.”

How often have we heard someone say that?  How many times have we said it ourselves?  And it almost always comes as a response to the same question:

“What were you thinking?”

Our minds have a funny way of convincing us that our ideas will succeed on strength of creativity, sincerity, ingenuity, and necessity.  We might have identified the true source of the problem; we might have formulated a real solution; we might be 100% committed to making things better.

But none of that is enough without two critical components:

Implementation and perception.

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