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Compartmentalize Your Free Will

do-not-cross-the-line-crossing-a-shopping-cart-prohibition-of-shopping-cart-1201651Throw out the diet books and stop starving yourself.  Here’s the next big thing in healthy living:

Duct tape.  Yellow duct tape.

That’s what researchers found when they partitioned grocery store shopping carts into sections, one side for fruits and vegetables, one side for other items.  Just a little nudge to make shoppers more conscious of their purchases led them to buy more healthy food and less junk.

The researchers, Brian Wansink, Dilip Soman, Kenneth Herbst, and Collin Payne, didn’t stop there.  By varying the size of the compartments, they discovered that shoppers bought even more fruits and vegetables in proportion to the size of the designated compartment.  With a little manipulation, customers could be prodded into choosing a healthier diet.

Ah, but there’s the rub.  How dare they manipulate us!  Who are they to play with our minds, to force us to conform to their values, and to interfere with our free will?

To which there is only one obvious response:  nonsense!

Read the whole article at http://www.pickthebrain.com/blog/compartmentalizing-free-will/#kyxx1wXQ1Ae41ZFJ.99


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